Our strategy for breaking through the main growth blocker
Common mistake: you copy the strategy of big brands that earned loyal customers after years of investment and billions of dollars, and expect customers to treat your brand like Apple, IKEA or Coca-Cola.
The fix: at Captain Digital we focus on the customer's need, not on your brand. You're not a well-known brand yet.
Because customers don't care about your brand yet, we use the Lean Startup model, which focuses the strategy on your target audience's strongest, most painful need.
Common mistake: choosing marketing channels that don't fit the goal of bringing more customers: investing in brand exposure, community management with WhatsApp groups, webinars, emails and social media.
The fix: at Captain Digital we invest your marketing budget only in performance channels whose purpose is to bring you inquiries from your best customers. Every shekel of ad budget works to create an inquiry, which is what gives a fast, profitable return.
Common mistake: you haven't gone through positioning, so it isn't clear what you do and who it's for.
It's easy to check: write one sentence that says what you do, who it's for and why to choose you.
If you can't say it in 3 seconds, you're not there yet...
Take an example: "Yurt Zimmer". From two words I understand what the business offers: a stay in an air-conditioned Mongolian tent in the Golan. Who it's for: families looking for an affordable stay with kids. And why choose it: a low price, an air-conditioned tent, close to attractions in the Golan, and so on.
"Yurt Zimmer" is also a Google search term with 100 searches a month.
The fix: a positioning process that finds your main target audience (ICP), removes the competition and makes you the leader in your field, so customers choose you as the preferred option.
Common mistakes: the message doesn't touch a strong need or pain, you're targeting customers who aren't ready to buy, the message isn't aimed at a specific customer, and you're selling the "obstacle" instead of the benefit (for example, selling dental implants instead of a beautiful smile, pelvic floor physiotherapy instead of laughing without worrying about leaks, a family finance consultant instead of how to get out of overdraft, and so on).
The fix: we work with Direct Response messaging, a type of marketing that touches a strong need or pain and moves a ready-to-buy prospect to act right away. We reach the right customer with the right message when they're ready to buy. Unlike traditional advertising that focuses on the brand, we focus on the benefit you give the customer.
Get inquiries you can turn into deals in the first month
Average ad return for our clients: 3x to 30x
Our ads reach your best customers (ICP), the ones you close your most profitable deals with
Since 2014 we've been partners in the growth of hundreds of businesses, with performance marketing that drives growth
Hi, I’m Zohar. Since 2014 I’ve been helping businesses get more inquiries from the right customers. I do it mainly with paid advertising whose goal is inquiries, not just exposure.
My clients get inquiries in the first month, with an average return of 3x to 30x on their ad spend. You can see the numbers at any time: number of inquiries, cost per inquiry, number of sales, deal value, conversion rate and return on investment.
How do we work together? You choose based on what your business needs:
On every track you work directly with me, with no account managers. I’d be happy to set up an intro call.
Zohar Ben Gigi is a digital marketing expert and the owner of Captain Digital. Since 2014 he has been helping businesses and companies get more inquiries from the right customers, using positioning, paid advertising, SEO and AI systems. His clients’ average return on investment is 3x to 30x.
In most cases the reason isn’t the size of the budget. Usually it isn’t clear to customers what makes the business different, the message doesn’t talk about their problem, and the money goes to channels that don’t bring inquiries. We start by checking these three things.
With paid advertising, the first inquiries arrive in the first month. Our goal is more inquiries from your target audience. After 90 days of work, if in a given month the campaigns didn’t reach at least a 3x return for a reason that’s on us, you get a credit on that month’s management fee. SEO and content bring results gradually, over several months.
Performance marketing: campaign management from ₪1,500 + VAT a month.
Growth engine: a 90-day setup program for ₪28,800 + VAT.
Fractional CMO: ₪10,000–₪25,000 + VAT a month.
Full pricing is given in writing in the growth plan, before you commit to a shekel.
No. You work directly with me. I know your numbers, I’m available on WhatsApp and I’m responsible for the goals we set.
A short diagnostic call, free and with no commitment. We'll understand why your marketing isn't bringing customers and what needs to change. If we work together, our goal is more inquiries from your target audience. After 90 days of work, if in a given month the campaigns didn't reach at least a 3x return for a reason that's on us, you get a credit on that month's management fee.
