Most businesses fall into one of two traps, or both:
Months of meetings, a brand book, a logo and colors. A lot of money, and the phone doesn’t ring any more than before.
You launch a Facebook or Google campaign without a clear value proposition. Leads are expensive and compare prices.
Customers don’t understand within a few seconds why to choose you, so they choose the cheapest.
This is the part of branding that actually brings money. Here’s how it works:
We define your most profitable customer, their strongest pain and the barriers that stop them from buying. The result: you stop guessing what customers want.
A sentence that explains what problem you solve, why to choose you and why to get in touch now. The result: fewer price objections.
We turn the message into a brief for landing pages and ads, with numeric goals for each channel. The result: a campaign that brings quality leads at a lower cost.
Without a message like this, even the best campaign pays more for every inquiry. These are the questions:
Customers need to understand right away that they’ve come to the right place.
What sets you apart from competitors, so customers stop comparing prices.
A clear reason to leave details or call today, not tomorrow.
A short process, with no hundred-slide presentations.
We check what works today and where money leaks in your advertising, and define the business’s best and most profitable customers.
We build your differentiation and value proposition from the customer’s point of view, and distill it into one sentence.
We write a marketing plan with numeric goals, and a precise brief for landing pages and ads.
We run a lead campaign on the right channels (Google, Facebook, Instagram, LinkedIn, WhatsApp and YouTube), and measure cost per lead, lead quality and return on investment.
Three paths businesses choose, and what each one gives you:
Starts from: the business itself, vision and values.
You get: a brand book, logo, colors and presentations.
Cost: ₪5,000 to ₪50,000, and a process of months.
The result: a nice design, with no increase in inquiries.
Starts from: technical settings, targeting and banners.
You get: traffic and general exposure.
Cost: a monthly ad budget, with no measurable return.
The result: expensive leads who compare prices.
Starts from: the ideal customer, their pains and barriers.
You get: a one-sentence value proposition and a campaign brief.
Cost: ₪5,000 + VAT, 2 to 3 sessions.
The result: inquiries from customers who understand why to choose you.
Average return on ad spend (ROAS) for our clients: 3x to 30x.
Boutique hotel in Rosh Pina: a 1:14 return within 20 days of launch. X20Home: 1 in 4 inquiries closed, and a 10x return on the media budget. UBOAT: #1 on Google within 3 months, double the traffic, higher prices and new branches.
The diagnosis and positioning stage only needs 2 to 3 working sessions from you. We do the research and the writing.
The deliverables are yours. You can continue with us for full marketing management, or give the brief to the suppliers you already work with.
Optional add-on: lead campaign setup for ₪3,000 + VAT. Total ₪8,000 + VAT for strategy and a live campaign.
What’s the alternative? A traditional branding process costs ₪5,000 to ₪50,000, takes months, and usually isn’t connected to sales.
Want everything? The 90-day growth engine: positioning, website, campaigns, SEO and social media, for ₪28,800 + VAT.
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Regular branding focuses on the logo, colors and brand book. We focus on the value proposition and positioning: why customers should choose you, and how that becomes a campaign that brings leads and sales.
You can, but it’s the most common reason campaigns fail. Without a clear message the business looks like everyone else, leads are expensive, and sales calls turn into price wars.
Diagnosis and positioning take 2 to 3 sessions. Once the campaign launches based on the brief, first inquiries usually arrive within weeks, and a full picture of the return comes within 60 to 90 days.
Businesses whose growth has stalled, companies before a product launch or entering a new market, B2B and SaaS companies, startups and exporters.
No. The plan and brief are yours, and you can carry them out with any supplier.
2 to 3 working sessions, and sharing information about the business and customers. We do the research and the writing.
We'll understand where your business is today, and what it needs for marketing to bring customers.