Whether you’re a one-person business doing everything yourself, or you run a company paying several suppliers who don’t work together, you’ve probably hit one of these three blockers:
You pay for ads, but without a clear value proposition your leads get more expensive every month. Customers haggle over price, and the moment you stop the budget, the phone stops ringing.
The fix: positioning and a clear value proposition, then performance advertising measured by cost per lead and return on investment.
A social media manager, an SEO specialist, content writers and designers: thousands of shekels a month each. The business spends a lot of money and management time before it sees a profit.
The fix: AI agents that handle the day-to-day work, saving 60% to 90% on management costs.
Inquiries come in when nobody is free to answer right away, and customers who already bought once are forgotten instead of bringing repeat income.
The fix: an AI chatbot, a voice bot and automations that reply in seconds, filter inquiries and create repeat sales.
Instead of marketing patches, we install one growth engine that works like a lean marketing and sales department. You don’t have to choose between money now and a long-term brand: advertising brings revenue fast, and that revenue funds the assets that lower your cost per customer.
Before spending a shekel on ads, we define your most profitable customer (ICP), what hurts them and what stops them from buying. From that we build a one-sentence value proposition that passes the 3-second test.
The result: customers understand why to choose you and stop comparing you with cheap competitors. You can raise prices and close deals faster.
With the message ready, we launch lead-focused campaigns on Google, Facebook, Instagram, LinkedIn and WhatsApp. You don’t pay for exposure: every campaign is measured by number of inquiries, cost per inquiry and closed deals.
The result: first inquiries in the first month, and revenue that funds further growth. Average return for our clients: 3x to 30x.
Alongside the ads, we build digital assets you own that lower your customer acquisition cost over time:
The result: a steady flow of organic inquiries, at 60% to 90% lower management cost than an SEO specialist and a social media manager.
Marketing doesn’t end when a lead leaves their details. We set up an AI chatbot for WhatsApp, Messenger and Instagram, a phone voice bot (“Daniel”) and “Adam” for ad and lead management.
The result: replies within seconds 24/7, inquiry filtering and meeting booking, remarketing campaigns and complementary product sales to existing customers.
Strategy and positioning stay human. The day-to-day work is done by AI agents that work from your positioning, at a tenth of the price and with no time on your side. All prices are monthly, before VAT.
All leads in one place, a spend vs. revenue report, control of your Google and Meta campaigns and remarketing to existing customers. ₪290 a month.
30 articles a month, written and published automatically, based on what your customers search on Google and ask ChatGPT. ₪390 a month, instead of thousands for an SEO specialist.
Positioning, goal setting and oversight of the agents. A human expert available when needed, so the AI works according to your business strategy.
Replies within seconds 24/7 on WhatsApp, Instagram, Messenger and your website: inquiry filtering, appointment booking and orders. From ₪299 a month.
Posts, videos and stories in Hebrew, created and scheduled for Facebook, Instagram and LinkedIn. ₪490 a month, instead of ₪2,500 to ₪5,000 for a social media manager.
Answers calls in Hebrew, calls every new lead immediately, books meetings in your calendar and sends a summary of every call. From ₪590 a month.
The result: management sees marketing the way it sees any other investment, in numbers.
Been burned by agencies that locked you into a year-long contract? With us everything is transparent, measurable and yours.
3 exit points, under your control:
100% ownership of the assets: at every stage you pay for finished deliverables that stay yours. After 90 days you choose whether to continue with us on ongoing management or run everything yourself with the AI systems.
Written commitment on advertising: performance clients who stay 90 days get a commitment to a 3x to 30x return on investment. If we miss the target for reasons on our side, we credit that month’s management fee.
₪28,800 + VAT for the full program.
We measure success with 6 metrics: number of inquiries, cost per inquiry, number of sales, deal value, conversion rate and return on investment.
From a business owner considering their first campaign to a CEO managing a million-shekel budget: the answers are here.
It depends on your business goals, but here are the starting points, fully transparent:
Growing business: performance advertising. Campaign management (Google / Facebook) from ₪1,500 + VAT a month, for ad budgets up to ₪10,000. Recommended ad budget: about 15% of your sales revenue target (a rule of thumb we refine together in the diagnosis).
Medium or established business: growth engine. A 90-day setup program: positioning, website, campaigns, SEO, social media and content strategy. Full price ₪28,800 + VAT, with 3 exit points: day 20 (₪8,000, lead campaign live), day 50 (₪21,000, including website and Google campaign) or day 90 (₪28,800, the full program). After that, monthly support according to the work plan. About the growth engine
Company or organization: fractional CMO. Full management of your marketing: ₪10,000–₪25,000 + VAT a month, plus an amount based on the managed budget. For comparison: a salaried marketing manager at this level costs ₪40–60K a month in employer cost, without the execution team and systems.
On every track, full pricing is given to you in writing in the growth plan, before you commit to a shekel.
As with investments, some marketing pays back faster and some pays back over the long term, but more profitably.
Performance advertising (lead campaigns) gives a fast return, with first inquiries within a week and a real picture of the return within 60–90 days.
Inbound marketing gives a longer-term but more profitable return, with quality customers and a low cost per customer. It’s an investment in growth assets (SEO for Google and AI engines, brand and reputation management) that take months to build and last for years, which is why we start with performance advertising to fund them.
5 main reasons:
1. No long contract. Our agreement is monthly and renews based on results.
2. A commitment on results: performance clients who stay 90 days get a commitment to at least a 3x return. If we miss it for reasons on our side, we credit that month’s management fee.
3. You work directly with me, a digital marketing expert. Not with an account manager who changes every quarter. The person who builds your campaign is me, not a junior who just finished a course.
4. Most of the ad budget goes to channels with a fast, profitable return: performance advertising that pays per inquiry. If the budget was spent, you got inquiries, and a share of them will close and pay back the ad spend.
5. I focus on results-driven marketing, so I won’t waste your budget on likes, impressions and buzzwords. Even when we invest in long-term channels such as Google and AI search visibility or reputation management, the return is clear and measurable. For market entry and launches we invest in brand exposure, but precisely: only the right audience sees it, and we track the whole sales funnel and build remarketing audiences, so the money spent on exposure turns into sales.
A senior marketing manager costs ₪25–60K a month in employer cost, and you still need an agency, a campaign manager and systems. With a fractional CMO you get the strategic level of a chief marketing officer, together with the execution team and systems, for the cost of part of one position: no recruiting, no dependence on one person, and a commitment to results.
That’s exactly when you need someone steering: every supplier pulls in their own direction, and nobody owns the bottom line. I don’t necessarily replace your suppliers. I bring them all under one plan, shared goals and one dashboard. Management stops managing suppliers and starts managing results.
We build a management dashboard connected to the company’s BI systems: how much was invested in each channel, how many inquiries and sales came back, and the customer acquisition cost in real time, not in an end-of-quarter report. No shekel goes out without you seeing where it went.
Custom-built for your business: a multichannel chatbot that answers customers at any hour, all leads from every channel collected into one sales pipeline, a sales team dashboard with a geographic lead map for planning field meetings, Google reputation and review management, and automations that do the day-to-day work of an entire marketing department. Everything connects to the company’s BI.
The goal isn’t to fire people but to build a lean organization that grows without inflating headcount: AI handles the routine, repetitive work, and your people are free for what creates value: sales, service and strategy. A company that doubles its activity without doubling headcount has a real competitive advantage.
A call with Zohar Ben Gigi where we map out the growth plan for your business: where it's losing money today, and what will bring customers fastest. Phone and WhatsApp: +972-72-3263855.