Lead Generation Campaign
Case Study: Integrated Marketing & Sales Management for Wall Art Company
Unlock Your Business Growth Potential.
The integrated strategy yielded significant and progressive results:
ROI Trajectory: Achieved 10x ROI in Month 1, accelerating to 30x ROI in Month 2.
Lead Generation (within 6 months): Averaged 44 high-quality leads/month from paid ads (at ~41 NIS CPL) and an additional 20+ leads/month organically via SEO.
Conversion Rate: Maintained a strong 1:3 lead-to-project conversion rate.
Strategic Business Impact: The consistent flow of quality leads enabled Kir Art to select premium projects and implement price increases.
Operational Growth: After just 4 months, the surplus of inquiries generated by the campaign fueled significant company growth, leading Kir Art to recruit two additional implementation teams to meet the increased demand.
Kir Art, a company specializing in creating unique wall art and transforming spaces with visual storytelling.
Kir Art sought to expand its reach beyond its existing customer base and connect with more high-quality, relevant clients, particularly within the B2B sector, to fuel business growth.
Captain Digital devised and implemented a comprehensive strategy that integrated marketing, sales support, and web development:
- Targeted Lead Generation: Launched focused lead generation campaigns on Facebook and Instagram, specifically targeting audiences such as schools, municipalities, businesses, and institutions.
- Value-Driven Messaging: Crafted ad copy emphasizing Kir Art’s unique ability to turn any space into a captivating visual story, showcasing their artistic capabilities.
- Lead Qualification & Filtering: Implemented a qualifying form within the lead generation process to filter inquiries and improve lead quality from the outset.
- Sales Process Enhancement: Introduced a telephone sales support service. This included initial screening calls with prospects and sending customized simulations to help visualize the potential project, streamlining the path to conversion.
- Professional Website Development: Built a new, professional website for Kir Art, effectively showcasing their impressive portfolio and capabilities.
- Organic Search Engine Optimization (SEO): Implemented an SEO strategy to promote the new website organically on Google, generating leads independently of paid advertising.
Our 3-Step Lead Qualification Process:
We automatically filtered out inquiries from outside X20Home's operational geography, saving budget and focusing sales efforts.
By asking about their motivation and addressing location preferences upfront, we confirmed genuine interest and preempted common objections.
A simple question about their desired start date allowed us to prioritize leads who were ready to begin training immediately, separating warm prospects from casual browsers.
Kir Art: Driving B2B Success with an Integrated Marketing, Sales & SEO Strategy
